When you work long enough at something, you know how to peek behind the veils of others’ machinations. It’s exactly like finding the wizard spinning the dials behind the curtain in the Emerald City of Oz. So in commercial photography, you stop seeing people’s overexposed-in-heaven food. Instead you start mentally cataloging things like depth of field, key lighting, and carefully deliberate use of props.
I’m pretty sure Pinterest is officially ruined for me forever–at least from a food appreciation point of view. I keep wondering how long it must have taken to cut all the wax paper with pinking shears and arrange the brownies on the special white staging *just so.*
There’s a perfectly legit reason that people in-the-know
joke that food bloggers eat their food cold.
I argue with myself about whether I’m doing enough fussing with presentation, or whether I’m just being a realist. Food should look yummy. Can’t argue with that. Does spending $25 on blueberries and roses just to artistically crush around two feet of cutting board make food look yummier? I’m not sure.
