If you haven’t heard of LuLaRoe, you’ve either been hanging out under a rock or taking a social media hiatus because the internets are extolling the many virtues of “butter leggings” and LuLaRoe stuff in general.

LuLaRoe is a clothing line sold via multi-level marketing – MLM. Sort of the same concept as Pampered Chef, Mary Kay and that crazy mascara that makes your lashes long enough to trip over. It’s stretchy, comfy, of reasonably good quality and FUN. They have solids, stripes, florals, polka dots, chevrons and any pattern you can dream up plus a few you probably wouldn’t expect like root beer mugs and zebras. Fun. They have skirts, shirts, dresses and of course, their famous leggings.

They’re like butter, those leggings. They are.

I know comparing an article of clothing to something you slather on toast might seem weird but these leggings are deliciously soft to the touch. When I see someone else wearing LuLaRoe leggings, I get this urge to go up and touch them…I know that’s really weird but OMG these leggings.

No, no one is paying me or supplying me with free leggings to write this. I wish.

These leggings have nice high waistbands. After years of wearing low-rise jeans, trying to keep it all sucked in and hoping my assets weren’t on display, I welcome pants that sit right below my boobs. These lovelies almost make my muffin top disappear. I own four pairs and I’ve pretty much broken up with regular pants and I’ve never been happier. If these leggings had lips, I’d make out with them in public and not care who was watching.

You can buy LuLaRoe through individual consultants who sell via pop-up shops or Facebook groups. There are differences between the large buy and sell groups and the groups individual consultants maintain for clients.

The main difference is the people in the latter group can hide their crazy.

It’s hard to distinguish between the groups at first. Someone might invite you to one of these big buy and sell lulapaloozas. It might seem innocent at first. You give in to the temptation to click “request to join group.” It’s a Facebook group for women who love leggings. Harmless fun.


Here’s what I’ve learned:

  1. There are rules

There will usually be a pinned post at the top of the page outlining rules for that group. There might be some chirpy disclaimer about how the group is a shiny, happy place that doesn’t need a lot of rules followed by long list of do’s and don’ts that will get you ejected before you can say “ooh that print is just darling!” Follow the rules like it’s your job, ladies. This is not a drill.

  1. Don’t make fun of the merch

You might think the “elegant collection” is anything but. Avoid commenting that a shimmery tunic resembles a Hefty bag that your toddler threw glitter at. Someone loves that garment with a passion that is all-consuming and a little scary. If you don’t like it, keep it zipped, sister. Ditto for making comments that those feather patterned leggings look like they’re festooned with tiny vaginas.

Just. Keep. Scrolling.

Trust me, you don’t want to invoke the wrath of a woman who’s been chugging Monsters and trolling LuLaRoe groups for 47 hours straight looking for one particular pair of cat-patterned leggings. Insulting her “unicorn” is probably worse than insulting her child. She will cut you. Be afraid.

  1. A unicorn is someone’s highly coveted pattern, not a mythical beast

If you spend 30 seconds in any LuLaRoe group, you’ll read about unicorns. Pizza leggings, any holiday patterns (pumpkins, witch hats, snowmen) or the granddaddy unicorn of them all, solid black leggings. Only in Lula La La Land are black leggings a rarity.

LuLaRoe limits their patterns so different consultants get different merchandise. If you’re hell bent on finding your unicorn, you’ll probably cruise the groups. It’s a little like bar hopping. Which brings me to…

  1. Belonging to more than one LuLaRoe Facebook group is inevitable

If you get bitten by the leggings bug, you won’t be satisfied with just one group. You might find a consultant you like but you’re going to have to cheat on her so prepare yourself now. She’ll understand. Things escalate quickly. The hunt for those leggings with light bulbs wearing Santa hats will become your new obsession. Don’t feel bad if you forget to feed your children or shower. Totally normal.

  1. Used LuLaRoe is a thing

Once you zone in on your unicorn, you’ll do anything to get it, including buying someone’s gently used leggings for twice the retail price. Sounds a little gross, right?

“Here’s a picture of my parrot leggings! I’ve worn them 36 times so the butt is a little frayed. There’s a hole in the crotch but they can be yours for only $50 plus shipping!”


New Lula leggings retail for $25.00, which I think is a reasonable price but paying jacked up prices for used stuff defies logic.

  1. Acronyms are also a thing

Sometimes these will be explained in a post (check the files or group rules) and sometimes bewildered newbies are just left to flounder. For instance:

NWT – New with tags

NWOT – New without tags

EUC – Excellent used condition

GUC – Good used condition

FSOT – For sale or trade (just like Pokémon cards, right?!?)

ISO – In search of

DISO – Desperately in search of (AKA please hear my cry for help.)

  1. Sob stories to get free leggings are also a thing

“My husband left me. I lost my job. My dog died. I’m not sure how I’m going to afford Christmas for my kids but goshdarnit, if someone could just find it in their heart to give me a pair of leggings with little paper airplanes on them, I’ll find the will to go on.”

And no, I’m not poking fun at anyone’s hard luck story or mental health but in times of crisis, leggings seems like a weird thing to fixate on. Most of these posts I’ve seen have a hint of scam about them and to the credit of most group admins, they’re usually taken down after the Lula masses come after them with virtual pitchforks and spears. I don’t understand how one could be so desperate for comfy leggings that they’d lie about their life imploding yet here we are.

  1. Bidding gets…intense

In 1998, I saw two women almost throw down over Beanie Babies. Maybe they did throw down. The crazed look in one woman’s eyes and the way she clutched that tiny stuffed giraffe in her claws frightened me enough to make me turn and get the hell out of dodge.

LuLaRoe auction groups are kind of like that, minus the immediate danger of getting shanked. I say immediate because I’m sure there are some crazies out there who’d cut a bitch over some EUC paisley leggings from a pet and smoke-free home.

It just might take a minute but if zealous bidding results in someone else getting deprived of their unicorn, you’d best be checking your backseat when you get in your car. You never know.

  1. Roe is a verb

“This is how I Roe.”

“Show me how you Roe.”

Roe, Roe, Roe your boat.”

They see me Roe-ing…they hatin’”

I could go on but you get the idea.

  1. Buyer beware

In all seriousness, I love LuLaRoe but don’t get sucked into an online bidding war. No matter how obsessed you are with your dream leggings there’s probably no good reason to invest a ton of your time, effort and money into locating them. THEY’RE LEGGINGS.

You might want those leggings really bad. You might convince yourself that your life won’t be the same without them. Newsflash: You don’t need them and yes, your life will still be good if you let it. It’s easy to find things you like and you never know…your unicorn might drop into your lap when you least expect.

I’ve found a dealer – er, consultant – I like who lives in my area and I buy most of my LuLaRoe from her. I can see the patterns in person (colors sometimes look different online…ask me about my black and orange leggings that I thought were a nice charcoal and gold) and even try things on. I know her return policy and I can indulge my new addiction without feeling like I have to look over my shoulder when I go out in public. These leggings are a very good thing but people take it a little too seriously sometimes. Dealing with someone who has her Lu La britches in a bunch on Facebook? Ain’t nobody got time for that.

Your mother probably told you to stay out of dark alleys. Some of those LuLaRoe buy and sell groups are just like dark alleys: the temptation to check it out is great but what you find might be a little scary.


(This post originally appeared on Ripped Jeans & Bifocals)

Photo credit: Lularoe on Facebook


Jill writes about adoption, motherhood and midlife on her blog Ripped Jeans and Bifocals. She has a degree in social psychology that she uses to try and make sense out of the behavior of her husband and three children but it hasn't really helped so far. She enjoys dry humor and has a love/hate relationship with running. Her writing has also been featured on Huffington Post, Babble, Scary Mommy, In the Powder Room, and Mamalode. Jill is a BlogHer 2015 Voice of the Year and willingly answers any questions that end with “and would you like wine with that?” Hang out with Jill on Facebook. and Twitter.


  1. <3 Much Love for this post right now!! I just bought my daughter her first pair, before I go myself any! She got attached to a pair we found on a Periscope video!! Is there is such a thing as a "Roe Wishlist"? lol WE have several now!

  2. You totally deserve a free pair of leggings for writing this!!!. It’s tragically, hysterically true and I loved it! ?
    Feel free to drop me a note, I’ll hook you up – no strings attached ?

  3. Jill, you failed to mention the best line the used sellers use…ready???….
    “Pilling in the crotch area, see close up photo.” I’m sorry, if I have to look at your crotch pilling area, I think I’ll pass up these $85 unicorns to the next guy, er lady?

  4. Totally loved this!! But you also forgot the ever best I need to sell because I need to Christmas shop but yet I have brand new print leggings… Like seriously ppl know they need to buy for something before they bought the leggings.. The ever so wonderful flipper scan…

  5. #11 Don’t get caught telling a newbie on the BST pages to find a nice consultant and settle down and refuse to pay 3x (or more retail price)

  6. All true!! LOL I’ve got plenty of LuLaRoe, but there’s never been a pattern I NEEDED. Luckily.

  7. Deanna Bright Reply

    I’m a consultant & those BST sites are dark alleys! Love your perspective & so glad you love LuLaRoe!!

  8. And this pretty much sums up the BST groups. As a consultant myself, I like to keep my VIPs happy by making sure they get to see what I have in stock first. They have a “Unicorn Wish List” that they can post their ISO items on and, when or if I get that item/print/style in my inventory, they will be the first to know. All that aside, HILARIOUS article and you’ve hit the nail on the head. Cheers and Merry Christmas to you!!

  9. As a former “LuLaBro” (aka a supportive guy whose wife was a consultant), their model is of selling consultants mostly ugly clothes, of often questionable quality, and poor organization, leave much to be desired. My wife quit LuLaRoe to start a more fashion and quality venture. http://www.DeserveModern.com. Tell me if I’m wrong. Or join our facebook group for updates as we expand.

  10. This is why I won’t buy, I don’t have a consultant nearby, and FB it appears doesn’t like the consultants selling there… I’m not sure but my one supplier for leggings was put in FB jail. Also, my work decided to ban leggings ,except black, after people started showing up with watermelons and such on their pants. I like the idea of in person sales… with someone you can trust. You know the return policy and after reading this, it’s not a game, I just want some nice tops and leggings….not be personally attacked! So love what I have but they will have to do….I think the fun of the chase is why many love the company, BUT….for some of us we just want some comfortable clothing with no fuss.

  11. Thank You for your LuLaRoe piece, it was refreshing, light hearted and pretty much on point for sure, for sure. LOL! I enjoyed your writing style and the ease of reading a blog with intelligent expression. You’re very witty and I’m enjoying my, LuLaRoe Butter Soft Leggings with green, pink and red: roses highlighted with stems and leaves. Mm but my legs, tummy and fanny are pleased with the comfort. Again, “Thank You!” Blessings

  12. Thanks for your nice post .I hope that you will continue your writing .waiting for your new post Thanks .

  13. Pingback: 10 Things I Learned From A Buy & Sell Lularoe Facebook Group - Strategy.im

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